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5 Steps to Promote your Business

When promoting your business, it’s important to have a game plan. Of course you want to retain your current customers, but you also want to expand and grow your client base.  Here is 5 easy ways to get the word out about your business and what you have to offer.

  1. Create a Blog.

Starting a new blog on your website can help draw in new potential customers. You can write an article on your own areas of expertise and how services you provide can be a benefit to your blog readers. For example, say you have a dessert business that sells cakes, cookies and other yummy treats.  You can offer tips on your blog such as What to look for in a Wedding Cake, Be the Hit of the Party, or Present a Delightful Finish to any Dinner!

Share these great headlines with stunning photos on your social media pages. Makes sure you use hashtags like #GreatDesserts to attract more readers. Imagine all this traffic you’ll be directing from Twitter and Instagram to your website. Once readers come to your page to read the articles, they will notice and explore other services you offer!

  • Get Business Cards.

What better way to present your services and contact information than on sturdy, classy-looking business cards. Get yours customized to fit your business needs with your name, business name, phone number, email address, logo and website information all in one place. Add some sharp graphics and color to make your card stand out! Whether you’re mingling at a party or going door-to-door to introduce yourself the old fashioned way, handing someone a business card sets a professional tone!

  • Mail Some Postcards

Setting up a mailing such as an EDDM (Every Door Direct Mail) can help you reach out beyond your neighborhood to help expand your reach.  Create a clever, eye-catching postcard to grab your recipient’s attention, rather than quickly reaching the trash can. You can even set up a postcard mailing to reach a niche group. For example, if you own a custom t-shirt business and only want to mail to sports facilities, schools, lodges, bowling alleys, golf clubs and similar businesses that may require your services, you can do that! Add a coupon or discount if they mention the mailer!

  • Join a local BNI Chapter/Give a PowerPoint Presentation

These two go hand-in-hand. BNI stands for Business Network International and each chapter provides business-owners a platform to mingle with other local business owners over breakfast usually. BNIs can be great ways to get referrals, learn business tips and work on your presentation skills. Standing up in front of other business owners can sound daunting, but with a professional PowerPoint Presentation at hand, you can glide through smoothly and flawlessly, giving your new acquaintances some insight about what you do and can hopefully provide for them.  Oh, and remember those business cards? Now is the time to hand them out!

  • Go Social

Social Media isn’t a new concept anymore, but it’s as important as ever.  Whether you’re creating a post, tweet, video or gram, social media done right can surely pay off.  People sure like visuals, so use photos, memes and infographics to spice up your posts. Remember, size matters when sending photos, so investigate what size photo you need for the various social platforms. Create a YouTube Channel to give away some tidbits about your business. Contests and Giveaways are other ways to get folks interested in your business! Be sure to always link your social media posts to lead back to your website.  Drive traffic! Drive traffic! Drive traffic!

PMX Printing is a one-stop-shop for all your business printing needs. In addition to business cards, brochures and postcards, PMX provides EDDM mailings. We can also create content for your website and offer copyediting services as well. Give us a call for a quote at 626-405-9800.

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